Tobias Reinecke
Choice Hotels EMEA has promoted Tobias Reinecke to the role of head of development investment and portfolio growth as the company looks to add more properties in the region.
Reinecke, who has been with Choice Hotels since 2022, previously held the position of director of investment and strategic partnerships.
In his new role, Reinecke will focus on “enhancing” Choice’s portfolio of hotels and increasing the “awareness” of the brand across the EMEA region.
David Beers, CEO of Choice Hotels EMEA, praised Reinecke for “delivering deals to grow our current portfolio and enhancing our capabilities in evaluating investment-led opportunities”.
“His commitment to Choice Hotels’ growth and development in EMEA alongside his leadership, strategic mindset and deep operational expertise makes him the ideal candidate to complete our leadership team," added Beers.
“Throughout 2025, the leadership team will focus on the growth of our portfolio and expanding our brand presence across EMEA.”
Choice currently has around 400 properties in the region across its Ascend Hotel Collection, Clarion, Comfort and Quality brands.
The company has been bolstering its EMEA leadership team over the past 12 months including the appointment of Beers as CEO in June 2024, as well as head of commercial Cedric Bartolini and Marielle Vroemen as head of operations.
Choice hit the headlines in 2023 when it launched a hostile $7.8 billion takeover bid for US rival Wyndham Hotels & Resorts. But this was later abandoned after failing to gain sufficient backing from Wyndham’s shareholders.