UK-based Clarity Travel has announced plans to combine its online booking tools for travel and meetings – ClarityGo and MeetingsPro – into a single, integrated platform.
The “convergence” of the two proprietary tools will allow users to book both meetings and travel within one connected ecosystem, according to Clarity chief technology officer Carl Law. However, the tools will continue to be offered separately as both agency and customer-facing workflows.
“Historically, meetings and business travel have been planned and managed through separate systems, which often results in creating unnecessary cost, duplicated effort and a disjointed experience for travellers and organisers,” he said.
“The convergence piece is about bringing ClarityGo and MeetingsPro together so that, from a user's perspective, it looks and behaves like one system. And seamlessly, then, you’re able to book meetings with the bolt on of travel or start with travel and book meetings. Everything will intertwine.”
From an architectural perspective, however, Law said the two systems will remain separate “so that MeetingsPro can still evolve as a specialist meetings and event system and ClarityGo can evolve as a travel management system”.
Through the integration, Law said users will gain access to consolidated reporting that captures to total cost of travel for meetings and events, as well as the carbon impact.
“Users will be able to see the true cost of a meeting without having to wait a month down the line to pull that all together. They will genuinely see costs for flights, rail and car hire in real time as it happens,” Law explained.
The development roadmap for the combined tools will also leverage machine learning to automatically link travel bookings with meetings and integrate travel management within delegate registration systems.
“We understand [there are other companies] trying to do things with integrations, but the challenges are they're all individual systems owned by different people.
“We own, not just these two pieces of technology, but all of our technology, end to end. So, we're not having to bolt systems together or trying to get them to integrate with different third-party systems. We can bring all the development teams together and make [a truly integrated travel and meetings tool] a reality,” Law said.
While Law couldn’t confirm a launch date for the integrated tool, nor whether the combined tools would be rebranded, he flagged a possible beta launch for either late 2026 or early 2027.
He said the TMC would likely target full-service clients in the UK as its initial launch customers but stressed “the ambition is to go global with it”.
“Convergence is a strategic priority for Clarity, as is globalisation. So, continuing to work with our partners as part of One Global Travel, we want to take an offer and hopefully be in a position where we'll be able to roll out all of our technology globally in there as well. So, there's work being done in parallel [to the convergence project] to ensure that our technology can be rolled out, where it makes sense to, for our customer base.”
Clarity has offices in the UK and Sweden and was ranked the sixth largest travel management company in the UK in BTN Europe’s Leading TMCs 2025 report.